operating rules

Useful footage, handled carefully.

The content engine is designed to monetise and organise footage without losing control of privacy, originals, accounts or publishing decisions.

Preserve originals

Never delete, move, overwrite or replace raw master footage automatically. Derivatives and previews live separately.

Approval-first privacy

Family, children, private indoor spaces, home, school and location-sensitive footage require explicit approval by default.

Use ledgers, not duplicates

One raw clip can support multiple channel ideas. Track reuse in metadata instead of copying footage into piles.

No unapproved external action

No posting, account creation, affiliate applications, spending or public sharing without Rob's approval.

Finals use source quality

Compressed approval clips are for review only. Final exports come from original/highest-quality source files.

Public-safe first

Faceless, low-risk, attraction and B-roll material leads the launch so the system can build momentum safely.